**Excludes Doorbusters, Daily Deals, Weekly Spotlight, Clearance, Red Dot, Superbuys, Adidas, Alegria, Annieglass, baby gear, Bearpaw, beauty department, BB Dakota, Billabong, Birkenstock, Bonobos, Brahmin, Bric’s, Brighton, Brooks Brothers, Callaway, Capri Candle, Champion, Chaser, Christopher Radko, Coach, Cole Haan shoes, Columbia, Converse, Crocs, Dansko, Donald Pliner, Donna Karan apparel, Draper James, Eileen Fisher apparel and shoes, Eileen West sleepwear, En Saison, fashion tech, 4ocean, fine jewelry and watches, Fossil, FP Movement, Freedom Moses, Free People, Frye handbags, shoes and men’s furnishings, Habitual, Happy Socks, Herend, Hey Dude, Hickey Freeman, Hudson, Hugo Boss, Hunter Boots, Hurley, Hush Puppies, Instant Pot, Itzy Ritzy, Jack Rogers, Joe's Jeans, Johnston & Murphy shoes and belts, Juliska, Junk Food, K-Swiss, Kate Spade, Kate Spade Home, Keds, Keen, Koolaburra, Lauren Ralph Lauren women’s sportswear, dresses, handbags, jewelry & accessories, Le Creuset, Leegin, Levi’s, Lilly Pulitzer, Linksoul, Little Shop, MacKenzie-Childs, Merrell, Michael Aram, Michael Kors, Mini Melissa, Minnetonka, Nike, Pair of Thieves, Oakley apparel, People Footwear, Polo Ralph Lauren, Puma, Quiksilver, Reef footwear, Rip Curl, Roxy apparel and shoes, Ruffle Butts, Sakroots, Salt Life, Sam Edelman, Samuelsohn, Saucony, select designer intimates & sleepwear, select designer sunglasses, select designer shoes, accessories & jewelry, select designer swimwear, select floorcare, select kitchen cookware, prep & bakeware, select kitchen electrics, select men’s designer basics, select toys, 7 For All Mankind, smart home department, smart wearables, Sorel, Southern Frock, Spartina, Sperry, Steve Madden handbags, Sub Urban Riot, Sunny Life, Superga, Swiss Crown Pre-Owned Rolex, Teva apparel and shoes, Thymes, Timberland, Tommy Bahama, Tommy John, Trina Turk, Tumi, UGG, UGG Bedding, Under Armour, Vietri, Vince Camuto shoes, Vineyard Vines, Vionic, Vitamix, Wacoal, What Goes Around Comes Around, Wolverine and fine jewelry trunk shows and service plans. Not valid on prior purchases, special orders or trunk shows, select online exclusive brands, items shipped directly from vendors on belk.com, Belk Outlet, Conn’s x Belk or Belk gift cards. Additional brand exclusions may apply. Valid online only February 2, 2023 until 11:59pm ET. All Belk Rewards+ credit card purchases are subject to credit approval. The Belk Rewards+ Mastercard® is issued by Synchrony Bank pursuant to a license by Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. The Contactless Indicator mark, consisting of four graduating arcs, is a trademark owned by and used with permission of EMVCo, LLC.